Promotions & Incentive Programs for First-Class & Standard Mail

Since the 2011 Mobile Barcode Promotion, the Postal Service has been creating promotions and incentives to create awareness of innovative uses of mail. By encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail, we fundamentally improve the long-term value of the product which will provide substantial benefits in future years. Below are links to information on current and proposed mailing promotions and incentives.

Current Promotions

2014 Promotion Calendar
The general intent of all promotions is to increase the value of transactional and direct mail and to retain or sustain its long-term growth. These promotions create excitement about mail, keep mail top-of-mind for marketers, reward innovative customers, show customers we want their business and encourage others in the mailing industry to provide similar sale initiatives for customers.

Current Incentives

2014 Saturation and High Density Incentive
Registration is now closed.
The purpose of this incentive program is to encourage existing programmed or recurring Saturation and High Density mailers to increase their frequency of mailing in existing markets and expend their reach into new markets.

Upcoming Promotions

General Information

Documents on this site are also available on the Promotions & Incentives pages at

Past Promotions and Incentives

Branded Color Mobile Technology Promotion

February 1 through March 31, 2014

2013 Promotion Calendar At-A-Glance

Mobile Buy It Now

November 1 through December 31, 2013

Emerging Technology

August 1 through September 30, 2013

Picture Permit

August 1 through September 30, 2013

Product Samples

August 1 through September 30, 2013

Earned Value Reply Mail

April 1 through June 30, 2013

Direct Mail Mobile Coupon and Click-to-Call

March 1 through April 30, 2013

Holiday Mobile Shopping Promotion

November 7 through November 21, 2012

Mobile Commerce and Personalization Promotion

July 1 through August 31, 2012


Contact Information: