Since the 2011 Mobile Barcode Promotion, the Postal Service has been creating promotions and incentives to create awareness of innovative uses of mail. By encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail, we fundamentally improve the long-term value of the product which will provide substantial benefits in future years. Below are links to information on current and proposed mailing promotions and incentives.
2014 Promotion Calendar
The general intent of all promotions is to increase the value of transactional and direct mail and to retain or sustain its long-term growth. These promotions create excitement about mail, keep mail top-of-mind for marketers, reward innovative customers, show customers we want their business and encourage others in the mailing industry to provide similar sale initiatives for customers.
2014 Saturation and High Density Incentive
Registration is now closed.
The purpose of this incentive program is to encourage existing programmed or recurring Saturation and High Density mailers to increase their frequency of mailing in existing markets and expend their reach into new markets. The incentive encourages incremental volume from these targeted mailers and enables them to be rewarded with a credit on incremental mail pieces above a predetermined volume baseline. Mailers must be current Saturation, High Density Plus or High Density customers with at least 6 combined Saturation, High Density Plus or High Density mailings from October 1, 2012 through September 30, 2013. Mailers eligible for this incentive will receive a letter of notification in late October and Registration opened in November 2013.
Click here for more information.
Click here for more information on how to participate in Promotions Incentives.
- Registration Information
- User Guides (for enrollment)
- Other Resources