Promotions & Incentive Programs for First-Class & Standard Mail

Direct Mail Mobile Coupon and Click-to-Call

Promotion runs March 1 – April 30, 2013
Registration: January 15 April 30, 2013
Click here to begin the registration.

This promotion will build upon previous promotions and continue our strategy to encourage mailers to integrate direct mail with mobile technology. The Postal Service is offering business mailers using a mobile barcode or other technology on the mailpieces two ways to participate and achieve greater value in the mail they create and produce while also earning a postage discount.

Program Description: The Direct Mail Mobile Coupon and Click to Call Promotion provides business mailers with an upfront two percent postage discount on Standard Mail®, Nonprofit Standard Mail® and First-Class Mail® letters, flats and cards (presort and automation).

NOTE: Direct Mail Mobile Coupon and Click to Call are two separate and independent components. Mailers have the option of using either of the components or both. The promotion discount can be applied only once to each mailing and mailers whose mailings contain both the click to call and mobile coupon components can claim only the 2% discount. The requirements for these two components are described separately in the section entitled: Mailpiece/Mailing Content Requirements.