Direct Mail Mobile Coupon and Click-to-Call
Promotion runs March 1 – April 30, 2013
Registration: January 15 – April 30, 2013
Click here to begin the registration.
This promotion will build upon previous promotions and continue our strategy to encourage mailers to integrate direct mail with mobile technology. The Postal Service is offering business mailers using a mobile barcode or other technology on the mailpieces two ways to participate and achieve greater value in the mail they create and produce while also earning a postage discount.
- Direct Mail Mobile Coupons support the high growth in digital coupons (mobile/online). This is expected to continue as Internet and smartphone adoption increases, consumer comfort with technology rises, and newspaper circulation declines. Additionally, demographic shifts and emerging technologies such as mobile apps, location based technologies, Near Field Communication (NFC) and Radio Frequency Identification (RFID) make digital coupon users an increasingly attractive market for advertisers. This promotion seeks to drive awareness and increase the value and utility of direct mail coupons in today's digital world.
- Click-to-Call is a web-based communication tool in which a person initiates a phone call by clicking a button, image or text to connect with another person through voice communication. Click to call can be initiated by hyperlinks on websites and emails or through any other Internet-connected object including 2-D barcodes. This promotion also seeks to drive adoption of use of this technology with mail and to increase functionality and ease-of-use for today's receivers of mail resulting in improvements in business goals for mailers.
Program Description: The Direct Mail Mobile Coupon and Click to Call Promotion provides business mailers with an upfront two percent postage discount on Standard Mail®, Nonprofit Standard Mail® and First-Class Mail® letters, flats and cards (presort and automation).
NOTE: Direct Mail Mobile Coupon and Click to Call are two separate and independent components. Mailers have the option of using either of the components or both. The promotion discount can be applied only once to each mailing and mailers whose mailings contain both the click to call and mobile coupon components can claim only the 2% discount. The requirements for these two components are described separately in the section entitled: Mailpiece/Mailing Content Requirements.