Current Promotions and Incentives
Holiday Mobile Shopping Promotion
November 7 through November 21, 2012
Get up to an additional 1 percent rebate on postage if a portion of your orders are fulfilled via Priority Mail® between November 9-December 31, 2012.
In order to be eligible to receive a rebate, completed paperwork must be submitted by December 10, 2012 via the following process...
- Submit a completed Priority Mail Registration Form
- Receive your threshold from the Program Office
- Submit a completed Priority Mail Claim Form
- Receive your refund to your mailing payment account
On August 7, 2012 the Postal Regulatory Commission (PRC) approved the 2012
Holiday Mobile Shopping Promotion scheduled to run November 7 – 21, 2012, with registration beginning September 15, 2012. The holiday promotion is designed to spur mobile purchasing by putting mobile-optimized promotional offers, coupons and catalogs into their customers' hands in time for Black Friday-Cyber Monday shopping sprees.
As technology changes the marketing landscape, the Postal Service must ensure that direct mail continues to be a relevant part of the marketing mix. This promotion is intended to show how direct mail combined with mobile technology can be a convenient method for consumers to do their holiday shopping.
This is the third promotion the Postal Service has offered to encourage the integration of mail and mobile technology – the initial being the 2011 Mobile Barcode Promotion, and the second is the Mobile Commerce and Personalization Promotion that began on Sunday, July 1st.
Discount and Rebate Amounts
The Holiday Mobile Shopping Promotion will provide business mailers with an upfront 2 percent postage discount on Standard Mail® and First-Class Mail® letters, flats and cards(presort and automation) that include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile optimized shopping website. The technology must lead the recipient to a website that allows the recipient to purchase an advertised product on the mobile device (the sale of services will not qualify).
Mailers may also qualify for an additional 1 percent rebate on the postage of their qualifying mailings if a portion of their orders are fulfilled via Priority Mail® between November 9, 2012 and December 31, 2012.